Unme jeans case pdf
UnME Jeans is the right type of brand for Web 2. 0 because fashion is all about social and taste leaders, and the Internet is where these people live. Fashion is subjective, and all it takes is the sharing and selfexpression of an idea for it to become a viral trend.UnMe Jeans Branding in Web 2. 0. docx Free download as Word Doc (. doc. docx), PDF File (. pdf), Text File (. txt) or read online for free. Case Study on UnMe Jeans Search Search unme jeans case pdf
The The case case descri describes bes basic basic inform informati ation on about about UnME UnME Jeans Jeans, , new trends trends and values values in media media and and advert advertise isemen mentt indust industry, ry, then then shows shows three three possib possible le media media plan. plan.
MKT 9701 Case: UnME Jeans: Branding Web 2. 0 Solution# 1 I think Margaret Foley is not spending enough on internet marketing as per her current media plan. According to Exhibit The case allows students to grapple with the strategic and tactical decisions that accompany marketing communications strategy and to combine information on consumer behavior with an understanding unme jeans case pdf Women of 12 to 24 can create their own design of UNMe jeans on Facebook and share their designs. Web 2. 0 makes consumers more like participants with other people than being individual. They can also comment on other peoples design and forward it to more people, which increase the influence of UNMe.
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